One of the most enjoyable things about creating a new exhibit is designing its brand identity. The process begins months before the exhibit actually opens and requires a bit of research, brainstorming, and testing to ensure that the look of the exhibit is different than previous exhibits and also made for the intended audience.
The branding ensures that the marketing materials and in the physical design of the exhibit space are consistent with one another. Marketing materials include rack cards, exterior vinyl banners, invitations, store products, press releases, print advertisements, and posters. It then creeps into the actual overall feel of the exhibit space through introductory titles, labels designs, wall colors, typography, language, and interactives.